Copywriting Like a Pro

Learn to improve your own sales copy
without hiring a professional copywriter.

Secrets of Professional Copywriting

Copywriting is the Art of
Converting Prospects into Customers!

Although a lot of writing good sales copy is experience that cannot be taught, there are more than a few things that you can do to improve your own sales copy that doesn't take years of experience - only knowing a few basic secrets.

Don't get me wrong. No secrets can completely replace a professional copywriter. But that doesn't mean that you can't dramatically improve your own sales copy. In fact, in only a few short minutes, I'll teach you some of the most important copywriting secrets, used by professional copywriters, so you can use those secrets to take your sales copy to the next level, without the expense of hiring a professional copywriter.

All marketing can be divided into two parts - 1) getting your marketing materials in front of your prospects and 2) converting those prospects into customers. Today, I'm going to show you some easy techniques that you can use to improve your own sales copy, so I'm going to assume that you've already taken care of the first part.

You have a lot of time and money invested in your marketing campaign and you're getting your message in front of qualified prospects.

But that's just the ground-work.

If your sales copy doesn't generate sales, then all that prior work and expense has been for nothing.

Getting your mailer or email into the hands of your prospects or getting visitors to your website, is only half the work. You have to convert those prospects and website visitors into customers and that's where most marketing campaigns fail.

I'm about to show you exactly where many sales letters and websites miss the mark in their sales copy and how you can fix those problems in your own sales copy.

Think of increasing the response rate from your sales letters by 50 percent or even doubling it. Think of significantly increasing your web site conversion rate (visitor to customer ratio).

That can happen and you can do it. I'll show you how in just a moment.

Can a professional copywriter really make that much difference?

In a word, "Yes."

But, do you need a professional copywriter?

Well, that's a rather complex question that only you can answer. But after reading this article, your decision will be an informed decision.

Frankly, most of the people who read this article will choose to use what they learn here, to improve their own sales copy or website copy and if they follow the recommendations on this page, they'll probably do quite well. Only a few will decide that they either don't want to take the time to do their own copywriting or decide that their particular business model or level of competition requires them to push the envelope and have the quality of copywriting that only a professional can provide.

The plain fact is that you can do a lot to improve your sales copy yourself and it's not all that tough, although to be fair, it does take some time. In this article, I'll show you several basic secrets to writing good sales copy. Then, after you've read this article through, you'll have a much better understanding of what goes into writing good sales copy, you'll know if your sales pitch needs improvement and you'll be able to make a lot of those improvements yourself.

At that point, you'll be able to make an informed decision as to whether you need a professional copywriter or you're willing to take on the task yourself.

You can do a lot of it yourself, without hiring a professional copywriter.

That's what you'll learn here. In fact, by the time you finish reading this page, you should be able to look at your sales copy, be it printed or web-based and see several places where you can make improvements.

Don't get me wrong. I won't turn you into a copywriting wizard over-night. But if your sales copy wasn't written by a professional copywriter, then it's a pretty safe bet that, after reading this article through, you'll be able to substantially improve upon it. But more importantly, you'll be working from certain knowledge, rather than taking your best guess.

If you choose to improve your own sales copy, then you'll have a good idea of how to do it and how much time it's going to take. If you choose to hire a professional copywriter, you'll have a very good idea of how to select a quality copywriter.

For our purposes, in this article, we'll assume that your business doesn't have the kind of competition that requires top level sales copy and that boosting your response rate even a little bit doesn't require any more than you can do yourself.

As you read on, think about your current marketing campaign and see if you can identify any of the marketing flaws that I'll show you, in your own sales letter or on your website. If you find such flaws, then I'm sure that you'll agree that your sales copy is not living up to its potential and it needs to be fixed NOW.

The reason I'm so sure that you'll agree with me, is that not only will I show you some of the major pitfalls to be avoided, but the underlying reasons, as well. Furthermore, those reasons make inherent sense. In other words, you'll not only know where your sales copy can be improved, but you'll understand exactly how it needs to be improved and why it's so important.

So, now that you understand where we're going with this, lets get on to the details of how to improve your own sales copy..

Regardless of how well or how poor your sales letter or website is doing, the professional copywriters at GurusInc.com can improve your conversion factor and turn those marketing tools on which you've spent so much time and money, into a constant parade of paying customers.

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• What are you really selling?

First off, whoever writes your sales pitch, be it for a physical mailer, email or for a website, must know what he is selling. That may sound elementary. But you'd be surprised at how many sales letters or websites are not selling what they should be selling. In fact, many sales pitches fail on this very first and most important factor.

I can hear your thoughts right now.

"Wait a minute, John. I know what my company sells. We sell (insert your product or service here - financial services, construction equipment, catering services, water softeners, etc.). What more do I need to know?"

But the important thing is NOT what your company sells, but what your sales pitch is selling - and most often, there's a distinct difference. Let me explain.

In the above question, I suggested two products and two services - financial services, construction equipment, catering services and water softeners. I chose them for a reason. You see, if you send out a sales letter to a prospective client for any of those products or services, it's NOT that product or service that your sales letter should be selling.

"Well, if not my company's product or service, what should it be selling?"

In each of those cases, your sales letter is (or should be) selling an ACTION.

The action that your sales pitch should be selling, in each of those particular cases, is a phone call. Think about it. Nobody is going to decide on any of those things, based solely on a sales letter or website. For those particular types of businesses, you want the prospective client to pick up the phone and call one of your live, professional salespeople, so that live person can close the sale.

Each business, each product and even each different type of marketing tool may require targeting a different ACTION.

So what should your sales pitch be selling?

Selling the wrong action is, by and large, the most common mistake in sales pitches. Quite often (though not always), you're selling a phone call. But sometimes, you're selling something else. Maybe all you want is for the prospect to give you his email address, for future sales correspondence (an action). Maybe you just want the prospect to visit your place of business or your website (an action). Then again, maybe you're just selling name recognition (this is common in political advertising).

Of course, there's always the possibility that you really do want the prospect to fill out the enclosed or online order form right away. But even that sort of sales pitch can be fraught with pitfalls.

The point is that to achieve the best conversion rate, you must know what each marketing tool is selling and target your sales copy accordingly. That's just one of the secrets that I'm about to teach you.

Are you sure that you know what your sales letter or website should be selling? We know.

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• Don't Sell - Inform

Think about the last sales letter the you received in the mail. Did you read any of it?

If you immediately threw it away, it's probably because it started out with a sales pitch. If you read any of it, it's probably because it informed. If you read it all the way through, it's probably because it informed from beginning to end.

Nobody wants to be "sold".

Nobody wants to be "convinced" to buy something. People want to make their own decisions.

If your sales pitch is pushing the sale too hard, then most of your prospects are probably not reading past the first few sentences and certainly not to the end. Therefore, if that's the case, you need to make it a top priority to address that issue as soon as possible, since you're certainly losing sales.

On the other hand, if you provide your prospect with truly valuable information, then he'll be much more likely to read past the first few lines. If you continue to provide valuable information, all the way to the end, then your prospect will likely continue to read, all the way to the end.

But what good does it do to inform your prospect, if you don't sell him anything?

Well think of it this way. If your prospect throws out your sales letter of leaves your website, three paragraphs into your sales pitch, will you sell him anything? Think about it...

On the other hand, if your prospect finds your sales letter informative and useful and continues to read it to the end, but you never make a sales pitch, how much will you sell?

Here's where writing good sales copy, becomes more art than science. You have to achieve a balance. You must continue to inform, with every paragraph and every sentence. If you don't, then your prospect may stop reading.

So what this means is that you must weave your sales pitch, piece by piece, into the fabric of the information that you're providing to your prospect.

I want you to stop and think about this for a moment.

As you read this text, you're actually learning copywriting secrets.

I'm informing.

I'm not selling. I'm actually teaching you the basics of writing good sales copy. When you finish reading this, you'll look at your own sales copy with an entirely different eye. In fact, if your sales copy wasn't written by a professional copywriter, then you'll almost certainly be able to improve it yourself.

Up to now, the only thing that comes even close to a sales pitch that you've seen on this page, is an offer for a free analysis of your sales campaign.

With each line, you're learning something of real value and that's what your sales copy must do for your prospects, as well.

As you keep reading this page, you'll learn more things of real value - things that you can use to improve your sales copy, yourself.

It's all about providing information of value.

Don't be afraid to inform.

You see, as strange as it may sound, my concern is not to sell you on our service. Really.

That may sound naive. But there's a very good reason for this and I'll explain why you should adopt a similar attitude, in writing your sales copy.

My concern is to inform our prospects and teach them the basic principals of writing good copy. That's because I know that an uninformed prospect is not nearly as likely to make a purchase as an informed prospect. That's true in almost every business. In fact, if you think about it, you'll probably agree that it's true in yours.

Provide your prospect with information that he probably doesn't know and that he will appreciate. If you do that, you will keep his attention.

You know what interests your target market, so use that interest to keep their attention. If you're selling sporting goods, tell them things about sports that most people don't know. If you're selling anti-virus software, give them tips on how to avoid getting a computer virus, in the first place. If you're selling a financial service, teach them how to do what you do. There's almost always some information of value that you can offer to your prospect, that he doesn't already know.

Why should I care, if most of the people who read this, go off and rewrite their own sales copy? Why should you care? After all, whether or not your ad copy informs, most of your prospects won't make a purchase, anyway. The important point is that if your prospects understand the value of your product or service, they are more likely to make a decision in your favor.

But why should I be happy for those who take our information and use it to keep from hiring GurusInc.com? Well there are actually a lot of reasons to be glad for those people. But the primary one is that if they diligently implement the advice on this page, in their ad copy, then there's a good chance that they'll see their response rate rise. When that happens, they'll have more disposable income and are then more likely to decide to see how much more a professional can improve their ad copy. Who do you think they'll go to... the people who tried to high-pressure them into a sale, without giving them any useful information, or the people who helped them improve their sales copy, without asking for a thing, other than to remember where the information came from?

If your sales copy informs, then even those who don't take your preferred action, will be more likely to remember your product or service and will be more likely to consider your offer at a later time or refer someone to you.

In our case, we know that as a person better understands what goes into writing good sales copy, he begins to understand how critical good sales copy is to his success. Of course, the better a person understands that importance, the more likely it becomes that he'll decide to hire a professional copywriter.

Sure... most won't. That's just a fact of life in marketing. But regardless of whether our prospect responds positively or negatively, it will be his reasoned decision, based on accurate data and not something that he eventually will feel he was "convinced" to do, against his better judgement. (More on this later.)

Many will read all the way to the end of this page and then go away and rewrite their sales copy themselves. That's fine and to be expected. If you're one of them, I'm happy that I could be of help. All that I ask is, if you do what I've taught you, when you do see a difference, please email me atcontact, to let me know. I won't publish your response unless you specifically authorize it.

Others will read all the way to the end, take advantage of our free audit and then decide to rewrite their sales copy themselves. That too, is to fine and I'm happy for those folks, as well.

After all, if every business saw the value in hiring a professional copywriter, though It would mean that I would get more business, it would also make my work far more demanding, since my copy would then, always be competing with the copy of other professional copywriters. Think about it...

Others will read all the way to the end of this page and then investigate other copywriters. Most of those who ultimately decide to consider a professional copywriter will at least give us a chance at bidding for their business, because, guess what?... we provided them with information of real value and most people will remember and respect that.

Over all, we expect only a 3% to 4% positive response. But since that's far above the national average, I'm quite happy to be able to help the other 96 to 97% improve their sales copy on their own.

It's about beating the odds.

You'll never get a 100% response from any sales script. In fact, the national average is less that one-half of a percent. Whether you're talking about a web site, a sales letter or some other form of advertising, only about one-half of a percent of people exposed to the average marketing tool are likely to respond as preferred.

Of course, some campaigns do better and some do worse. But those that beat the odds are most often the ones that did the best job of informing, to keep the prospect's attention, all the way to the end. By that time, the prospect has been led to (not sold on) taking some action - hopefully the action you desire.

As mentioned above, in our case about 3% to 4% of prospects, who are exposed to this page, will decide on their own that while they can now substantially improve their sales copy themselves, our professional copywriters may just possibly be able to do it even better. That 3% to 4% will contact us.

Here's a quick refresher. Remember in the previous section, that you have to know what you are selling. Then notice that in the above paragraph, I didn't say that our prospects would hire us to do their copywriting. That's not the purpose of this page. I said that 3% to 4% of the prospects exposed to this page will contact us. When that happens, this page has achieved its purpose. The rest is up to the person who answers the phone or receives the email.

For that reason, I'm really happy for that other 96% to 97% of prospects that take our information and use it to improve their own copywriting. I'm happy, because that first 3% to 4% of prospects will will take the "ACTION" at which this page is aimed. They'll pick up the phone and call for a quote or call to ask a question or call for a free copywriting audit or call for something.

Why am I so happy about getting only a 3% to 4% response? The national average is less than a half of a percent. That's why. I'm seriously beating the odds and I'm even beating other professional copywriters.

Don't get caught up in worrying about how many prospects don't respond favorably to your sales copy, as long as you're beating the odds, converting more prospects than your competition and always improving.

Be happy for those who take the information that you provide and then use that information to shop your competition or bypass your business. Why?

Well think about it this way. Most businesses would be ecstatic if their website or sales letter produced an even 2% response rate. As mentioned earlier, most produce far less than one-half percent response.

So for argument sake, lets say that the current response rate for your sales letter is one percent and you make changes that increases that response rate to 1.5%. That means that you have seen a 50% increase in your responses. If all else remains the same, your sales from that sales letter should increase by 50% - and that's from only a one-half percent change in your response rate for that sales letter.

Then think about what would happen if your original response rate was only one-half percent and you improved it by one-half percent. You could see a doubling in your sales. Of course, you might have to hire more staff, to handle the added work load. But that's the kind of problem that you want, isn't it?

That's why it is so very important that your sales copy be the absolute very best that it can be. For every fraction of a percent that good sales copy can improve your response rate, it can mean substantially improved sales. Large corporations are constantly trying to improve their sales copy, to squeeze an extra tenth of a percent in responses out of it, because they understand this important principle.

Just remember that before your sales copy can sell, your prospect must actually read your sales copy all the way to the end. Of course, to get your prospects to read all the way to the end of your sales copy, you must above all things, INFORM your prospect all the way to the end.

If the information that you provide is both valuable and pertinent to the desirability of your product or service, a good portion of your prospects will make their own decision to take the desired ACTION.

Is your sales letter or website effectively informing, so as to achieve the desired action?

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• Satisfied Customers are the Best Customers

Along the same line of thought, a customer who makes his own decision to buy your product or service is much more likely to be satisfied with what he bought, than a customer who was "convinced" to make a purchase.

Even if two people have the exact same experience with a product or service, the one who feels that his purchase was not coerced, will be much more likely to be satisfied. That's because it was his idea and it's just human nature to think that your own decisions are good ones.

So why does this matter?

It's the Internet age. People post their purchase experiences, both good and bad, all over the Internet. While it's not possible to satisfy every customer, it doesn't take too many dissatisfied customers to undermine even the greatest marketing campaign.

A recommendation from a satisfied customer is, after all, still the best of all possible advertising. Conversely, a customer who feels that he was "convinced" to buy something that he really didn't want, is likely to be not only dissatisfied, but to become a vocal critic of your business.

This comes back to informing and leading your prospect to a decision. That decision may or may not be the one that you would like. But if your message is properly informative and read all the way to the end, then you'll have a much better chance of making a sale, than if you try to "convince" your prospect to buy and turn him off, before he gets to the second paragraph.

While high pressure sales techniques are likely to produce more initial sales, those same techniques will be responsible for producing more dissatisfied customers, which will ultimately result in fewer sales, down the road.

Keep in mind that an informed customer, who makes an informed buying decision is much more likely to be a satisfied customer and much more likely to recommend your product or service to others. By contrast, with today's internet culture, it only takes a few dissatisfied customers, with a little spare time on their hands, to do tremendous damage to your marketing campaign.

Inform and be honest and it will lead to more long range sales and a much better reputation.

 

• Keep the Prospect's Interest

Even a sales letter or website that provides lots of valuable information, may fall on deaf ears. That's because the sales copy fails to keep the prospect's interest.

Numerous marketing studies have shown that if a prospect ever lays down your sales letter or visits another web site, before taking action, the chances that he will ever take action, drop dramatically. If your prospect decides to take some time to think about your proposal, the likelihood that he will ever get back to it, becomes insignificant.

Even if your prospect decides to go re-fill his coffee cup, before reaching the end of your script, he'll most likely never get back to your offer.

It's not that your prospect will actively decide that he doesn't want to take advantage of your offer. It's just that if he steps away for just a moment, he'll very likely get involved in other things and never get back to your offer. Life happens.

Even the ideal prospect, who will really benefit from your offer and who likes the price, will simply forget about your offer or if he does remember it, won't remember where he saw it.

You need to insure that each and every paragraph and indeed, each and every sentence of your sales script is so interesting that your prospect won't even think of setting it down or walking away. You need to insure that your prospect is so interested in what valuable info is coming next, that he won't even think about doing anything else, till he reaches a stopping point.

Have you ever stayed up way too late, reading a novel, because you couldn't find a good stopping point? Well if your sales script is written properly, the only good stopping point will be at the end, after the prospect has been sufficiently informed, so that he will be more likely to take the logical or emotional action that is the aim of your sales script.

Look at what you're learning right now. It's not just, "Do A, B and C and your sales copy will improve". You're learning why and how good sales copy works. By this time, you must certainly realize that each paragraph builds upon the previous one, in such a way that, as you read, you're actually developing a whole new way of thinking about your sales copy.

The mental wheels are turning. You're learning and you likely realize that if you stop for even a few moments, you would have to back-track, to get back into the groove again. So, that's why you've continued to read.

Well that's what your sales script needs to do for your prospects. Keep them interested in what valuable info is coming next and they'll keep reading. As long as no outside action interferes (telephone door bell, etc.), the thought of stopping will never enter their mind, until they reach the end of your sales script.

Every paragraph and even every sentence must build on the previous one, in either providing an answer to a significant question or generating the next question. As your sales script answers the previous question, your prospect should already have the next question in mind or at the very least, have your prospect wondering what's coming next.

Just remember that it's much easier to keep your prospect's interest, than to get him interested all over again.

Does your sales letter or website keep your prospect's attention all the way to the end or is it riddled with stopping points?

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• Understand the Appeal of your Product or Service

Another mistake that many people make, in writing sales copy, is to fail to consider the appeal of their particular product or service. By this I mean, is the appeal of your product or service logical or emotional or maybe both.

For example, if you're selling farm equipment, then the appeal is logical. How will this product hold up? What useful features does it have? How will it improve my bottom line?

By contrast, if you're promoting a photography service, then the appeal is more likely to be emotional. Sure, some of your prospects may wonder if the quality of your photos are as good as that of some other photographer. But if the sales script properly addresses the emotional appeal, there will be little or no questions asked - at least not till the prospect is talking with your live sales person. After all, for a photographer, the ultimate goal of a sales letter or website, is to get the prospect to call a live salesperson. The salesperson can then address the logical questions, which are sure to come. But the emotional appeal is what will get the prospect to pick up the phone, in the first place.

Examine the appeal of your product or service and then adjust your sales campaign to best take advantage of that appeal.

Is your sales letter or website effectively addressing the appeal of your product or service?

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• The Desire to Act Must be IMMEDIATE!

OK. So now, your sales script is selling what it should be selling. It's informing your prospects. It's keeping their interest from beginning to end and it's using the right appeal.

If that's all that you do, then your conversion rate is up. But it could still be better.

Remember that even a tiny fraction of a percent improvement in your sales copy can represent significant sales improvement.

So here's the icing on the sales copy cake. This will boost your conversion rate even higher.

As you write that informative sales script, that keeps your prospect's interest and that is meant to generate the proper action, you need to keep in mind that when your prospect eventually does get to the end of the sales script, his desire to take some action should be IMMEDIATE!

That means that if his desire is to take your preferred action, then he will be inclined to take that action right away and not wait.

If your sales copy doesn't create that immediate desire, just before the final call to action, then it's not selling as much as it should.

Let me emphasize that.

Your prospect's desire to take action must be "IMMEDIATE!"

 

Remember those marketing studies that I mentioned that showed that if your prospect ever lays down your offer, the likelihood that he will ever get back to it, becomes insignificant. Well that applies right up to the point that he decides to take some action - any action.

If your prospect reads all the way to the end of your otherwise well crafted sales script and decides to take your preferred action, but decides to do it when he gets home, your chances of converting him drop dramatically.

As with breaking in the middle of the sales script, it's not that your prospect will actively decide that he doesn't want to take advantage of your offer. It's just that everyday affairs will interfere and he'll never get back to your offer. He'll forget or will lose the phone number or website URL. Life will happen and your offer that he really liked, will likely get lost in the shuffle.

Your sales copy must create a sense of urgency, but only after the prospect has been led step-by-step, to that logical conclusion or emotional state.

Even the prospect who decides to take some action, other than your preferred action, should still feel this urgency. If every prospect who reads your entire sales script feels this urgency, then that insures that those who decide to take your preferred action, will feel that urgency to take action NOW.

Is your sales letter or website creating an immediate desire, in the mind of your prospects, to take some action?

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

• Putting it All Together

You now have many of the informational tools necessary to improve your sales copy. But there are thousands of other small nuances to successful copywriting that would take months to explain. Furthermore, there's a huge caveat to using these tools. Don't worry. I'm not saying that you need more. I wouldn't do that. You can still use these methods to achieve greater success.

However, weaving all of these things together into an effective sales script can be very time-consuming. I don't want you to think that you can just throw these concepts together, like a salad and achieve success. Each sentence affects not only the next, but may well adversely affect something that was said several paragraphs earlier or what you will say several paragraphs later. Good copywriting requires writing and re-writing.

Even professional copywriters don't just throw together a superb sales script, over-night. Half way through developing a script, you realize that something in the second paragraph isn't working. But when you change that second paragraph, several other sections require change.

Change one sentence, in the middle of your sales script, to better keep your prospect's attention and you could impact your otherwise perfect appeal. Change a sentence, to redirect the appeal and you could miss the fact that you just changed from informing, to selling and lose your prospect's attention.

I've tried to develop in your mind, a logical and reasoned mindset, for writing successful sales copy and I'm sure that most of you who read this will be able to substantially improve your sales copy, without anyone's help.

Just don't get the idea that what I've provided here is a magic formula. It's a mindset and even that mindset takes time to become habit. You now have the knowledge to improve your sales copy, today. But you can do better.

After you're satisfied with your new sales copy, don't publish it right away. Let it set for a week or two. Then come back here and re-read this page and then re-read your sales copy.

SURPRISE! You'll find more things that need work.

Here's a truism.

Good sales copy isn't created. It evolves.

Even when you follow all the rules, laying out your intended structure in advance, it never plays out exactly as you had planned. In fact, it's not unusual for a highly skilled copywriter to take several weeks to write a two page sales letter.

Consider this page, for example. I'm a trained professional copywriter, with years of marketing experience. Among my marketing training, I have received training from the American Writers and Artists Institute, specific to copywriting. Yet even with all that specific training and experience, creating just this one page took me 26 days. Now I'll grant that I only worked on typing words into the computer for a few hours each day, since I had other projects on the table at the same time. But the time that it took wasn't related to those other projects. It was that even using all of my training, experience and understanding the underlying concepts of structure, getting that flow just right is more art that science.

Yes. You can do this. Just don't think that words are going to just jump out of your mind and onto the keyboard, in the exact perfect structure. You can improve your sales copy yourself. But it will take time. It will take re-writes. That's the nature of the beast.

That's why both large corporations and small companies that don't have the time to spend on improving their own sales copy, hire professional copywriters. They let the copywriter spend his time and at the same time, receive the benefit of that professional's experience and training.

But many business owners are uncertain of how to determine if a particular copywriter can do the job?

Well, there's one sure way to tell if a copywriter is capable of getting your entire message to your prospects, along with appropriate calls to action.

Use your own experience.

If your prospects don't perfectly understand what you're selling and how it will benefit them and they don't see at least three calls to action, then you're losing sales. With that in mind, use your own experience.

Go to the copywriter's website and read his sales pitch. If you lose interest half way through, then you have your answer. If you lost interest before you saw at least three calls to action, you have your answer. If you reach the end and don't have an immediate desire to call or fill out the copywriter's form, then you have your answer.

Now, look at what you're reading this very moment.

You've already read more than 6000 words on this page and you've seen 6 calls to action.

In fact, I intentionally made this page much longer than needed, just to demonstrate the holding power of good sales copy and even after 6 calls to action, you haven't been put off by the sales pitch that those calls to action represent. You're still reading. That's what a good copywriter will do for your sales copy.

This is your own experience. If you go to another copywriter's site and his sales copy doesn't do keep your attention like this one, then don't expect the copy that he writes for your business to do any better.

So, is your current sales copy capable of doing that for your prospects? Does it even keep your prospect's attention past 2000 words?... past 200 words?... past the first paragraph?

If your sales copy doesn't do that, then you're losing sales every single day. Think about it...

Then think about what even a small fraction of a percent in improved response can mean to your bottom line.

GurusInc.com can supercharge your sale letter or website, so that your prospects will read all the way to the final call to action and be ready to act, when they get there and best of all, it won't take any of your valuable time to do it.

Get a complimentary analysis of your entire sales campaign.

Call GurusInc.com now, at 281-354-4888

 

By now, I'm sure that you've thought of several problem issues, with at least some of your sales copy. So, the question that you should be asking yourself, right about now is,

"If I make the needed changes to my sales script, in-house, how much is it going to cost me, in lost time and money?"

With what you've learned here today, you should be able to make many of those improvements, in-house. But is that really the best use of your time or your staff's time?

The Gurusinc.com copywriters are trained professionals, who understand marketing. It's what we do. But beyond just attending numerous classes and seminars on marketing, over the years, our copywriters have been trained by the American Writers and Artists Institute, for the specific task of crafting sales copy that sells.

Our copywriters know what sells and what doesn't sell, for each type of market. They know how to avoid making it appear to your prospect that that he's being convinced to buy something that he may not want. They know that doesn't sell.

Everything that you've read here, they know instinctively and they know a lot more that's hard to put into words.

The Gurusinc.com professional copywriters will lead your prospect to a logical or emotional ACTION decision.

Our skill is in identifying the correct ACTION appeal and then making sure that, among the many things that your prospect learns along the way, are the many logical or emotional reasons why he really does want to take the ACTION intended in your sales script and that he is inspired to do it right away.

Remember that even a tenth of a percent improvement in your conversion rate can represent significant sales improvement. So, why stop with just what you alone can do. Let Gurusinc.com show you how we can boost your conversion rate even higher.

Because of our training and experience, our copywriting goes far beyond simple formulae. There are many nuances that are just too difficult to put into words. But they're second nature to us.

The GurusInc.com copywriters are wordsmiths, who first create an initial interest or curiosity, to grab and keep your prospect's attention. While we inform, we build desire - a desire that crests, just before the final call to action.

We'll use the same skills that we've used here, to have your prospects reading all the way to your final call to action, too.

No Limits SEO bookGurusInc.com provides a full range of top quality copywriting services, including, but not limited to single mail and email pieces, full mail or email campaigns, postcard mailers, brocuures, targeted internet landing pages and complete website copywriting.

Furthermore, when we do the copywriting for your website, we include first class organic (on-page) Search Engine Optimization - something that most copywriters know nothing about. But we don't stop there.

With every copywriting job that we do, including those that don't involve the internet, we include our book, "No Limits SEO" (also available on Amazon and Barnes and Noble), which dispels several common myths about Search Engine Optimization, so you can escape the perceived limits of legacy organic SEO.

Call Now, to learn more about our excellent, unique and effective copywriting services. The analysis is FREE.

CALL NOW!
(218) 354-4888

 

Or leave us your name and a telephone number or an email address and we'll get back to you in a timely manner. After all, every minute you wait, you're losing potential sales.

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Don't Delay!

Try GurusInc.com against your control and you will be impressed. Let our professional copywriters convert your sales letter, website, flyer, brochure and other printed sales copy, from simple sales toosl, into powerful sales generating engines.

Don't wait. The analysis is FREE.

CALL NOW!
(218) 354-4888

 

 

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