Search Engine Optimization (SEO)
For years, we have optimized the web sites of our
clients,
to make them rank well in search engines.
Now, we show you how to do it yourself.
There is no magic in search engine optimization. Secrets, yes. Magic, no. SEO, as it is often abreviated, just takes some common sense, an understanding of what the search engines are looking for and (now don't panic) a basic understanding of HTML structure. Even if you don't have the foggiest idea what the letters "HTML" stand for, it's not a problem.
It is not only possible for an Internet novice to understand the most important parts of HTML structure, without being proficient in HTML, but we'll show you what you need to know. In fact, it's necessary that you at least, have a passing knowledge of this basic strructure, before contracting out your search engine optimization to someone else.
I cannot emphasize enough, that even if you contract out all of your web site design and search engine optimization, there are a few basic things that you need to undersatnd about HTML structure (on-page optimization) and linking (off-page optimization), before selecting someone to do your SEO work for you. Otherwise, you risk having it only half done.
SEO Myths and Misconceptions
The reason why you need to undrstand at least the most basic SEO concepts is because there are some very broadly accepted myths and misconceptions in the SEO marketplace that even most of the oldest and largest companies in this market, still cling to. Therefore, if your SEO firm knows these simple secrets, then you'll have a big jump on your competition. But, to make sure that your SEO firm knows these secrets, you must know what questions to ask, before hiring them.
In our easy to comprehend ebook, NO LIMITS SEO!, we reveal the latest secrets, in plain language. By the time you finish this book, you will understand SEO concepts that even the vast majority of SEO professionals have not yet figured out, because while you are reading this book, they are busy chasing changes in the search engine algorythims.
At the very least, you will know exactly what questions to ask of your prospective SEO professional and what answers to expect. Then, if the answers are wrong, you can either find another SEO company or simply ask them to read this book, before you sign a contract. They may even thank you.
We call it "NO LIMITS SEO!" because we shatter several of the popular myths that many of the SEO books continue to disseminate, concerning certain design "limits" that they think you must observe, if you want your page to rank the highest that it possibly can, in the search engines.
We shatter those limits and after you finish reading NO LIMITS SEO!, even if you know nothing at all about HTML, you will not only understand why these limits are shattered, but why those myths abound, in the first place.
On-Page vs. Off-Page Optimization
Before going any further, you should be aware that there are two factors that have to do with your site placement in the search engines. In short, on-page optimization has to do only with what is actually on your site, such as the text, links and underlying HTML, while off-page optimization has to do with getting other sites to link to your site and with the quality of those other sites.
The SEO Secret Weapon of the Pros
When you pay an SEO professional to handle your off-page optimization, there is a good chance that most of the work that he does, is automated, by a very inexpensive and easy to use tool. What used to take that professional hours or even days, now takes a novice only minutes and does the work more accurately.
In fact, the broad availability of such an inexpensive tool is one of the reasons why we got out of the SEO business. It just wouldn't be fair to our clients to charge them $200/hr for a service that they could do themselves, with a piece of software that doesn't cost what one hour of our time costs.
Why would anyone pay a consultant hundreds or even thousands of dollars to handle their off-page optimization, instead of buying the inespensive tool that the pros use and doing it themselves?
Well, there is one good reason. You don't know the name of that tool nor where to get it.
Well, it is called SEO Elite and you can get it, by simply clicking on the above link. Try it out. It will save you tons of time and money.
While on-page optimization is very important, off-page optimization is equally important. As you can imagine, off-page optimization can take a lot more time and energy. But, the effort that you put into it, will pay off. The good news is that the pros have tools that help speed up even that process. (See the sidebar "The SEO Secret Weapon of the Pros.")
You also need to remember that like on-page optimization, off-page optimization also requires an ongoing commitment. But, if you do it right the first time, that ongoing commitment will be nominal.
Why do we focus on on-page optimization?
There is a lot of misinformation floating around out there, concerning search engine optimization. However, that's not to suggest that the information is all bad. In fact, most of it is very good, although quite fragmented. To be more specific, the misinformation is largely limited to the arena of on-page optimization.
There are a few very truly comprehensive books on the subject, but with only one exception, those that I have found are all written for other SEO professionals - not the ordinary site owner. Without exception, they all continue to propagate certain out-of date information about on-page optimization. Even the one comprehensive book that I have found that is written for the ordinary person, includes a small amount of that out-of-date information.
To be specific, there is one major error that I have seen in every book and on every web site that I have found, concerning search engine optimization. They ALL would have you believe that in order to achieve the best possible on-page optimization, you must give up certain web site design options, such as placing a menu across the top of your page, above your content. That is absolutely incorrect.
Order NO LIMITS SEO! now, to learn why you don't have to give up any website design options to achieve the best on-page search engine optimization.
I'm sure that the people who have written all those books believe what they have written. But, the problem is that while technology has changed, most of the authors of those books are probably so focused on keeping up with the latest search engine algorythms that they just haven't taken the time to examine the benifits of some of the newer features in website design technology.
It is true that in the past, web site design really was partially dictated by search engine optimization requirements. That is no longer the case.
In researching the market for NO LIMITS SEO!, I ran across an excellent book titled, "Search Engine Optimization Made Easy," by Brad Callen. It is both comprehensive and written for the ordinary person. I realized that a large part of what I would put in my book was already said, in a very easy to understand manner, in his book. In fact, when it came to off-page optimization, I must admit that even I learned a technique or two that I had never before considered.
I was impressed.
But at the same time, I realized that while not exactly in error, some of Brad's statements concerning on-page optimization were based upon out-of-date assumptions or technology. Actually, most of his on-page teachings were excellent. But, like so many other books and web sites, he leaves the reader thinking that you have to give up certain web site design features, in order to achieve the best possible search engine optimization.
So, here is what I have done. I have secured the rights to distribute Brad's excellent book, so you don't need to go searching for it. But, here's the good news. We are offering "Search Engine Optimization Made Easy" at no cost to you. That's right. FREE!
As I said, the only place that Brad's book is lacking, concerns some of the more modern web design technologies. This is why NO LIMITS SEO! covers only on-page optimization and specifically, the areas that Brad did not cover or where his information was based upon legacy technology.
With both his book and our book in hand, you will be armed with the latest and greatest on-page and off-page optimization knowledge.
In fact, we recommend that you read Brad's book first. Then, when you come back to NO LIMITS SEO!, you will better understand how the misconceptions that we reveal, came about and why our techniques work so well.
Download "Search Engine Optimization Made Easy" now and begin learning the secrets of the pros. Then round off your SEO knowledge, by reading NO LIMITS SEO!
Remember. None of the big-time SEO experts are telling you what is in NO LIMITS SEO! That's probably because they are mostly marketers, who got into search engine optimization from the marketing side and they are too focused on keeping up with the ever-changing search engine algorythms.
On the other hand, I got into it from the web design and programming side, so I know all of the latest techniques in web design. Therefore, it was just a matter of converting my extensive web design knowledge to the task of search engine optimization. Sure, I keep up with the algorythms, too. But, my background is in the underlying technology. Oh, I chase the algorithms, too. I just keep my eyes open for ways to use the latest technology to make my work easier.
Just remember that a properly optimized web site and an attractive site that is easy to navigate and converts visitors to customers, do not have to be mutually exclusive. You can have it all.
Get the jump on your competitors.
Be one of the first to learn these new on-page SEO techniques.
Search engine optimization is a constantly moving target.
Don't be left behind. Order NO LIMITS SEO! now, for only $39.95, while this information is still fresh. You can't afford to wait for it to become common knowledge. In the search engine optimization game, those who wait, lose. Order now, for immediate download.
Don't forget to take advantage of our free offer, too. Download "Search Engine Optimization Made Easy" and get started on the path to better search engine placement.
Copyright 2006 John Gaver - Search Engine Optimization
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